EXPLORING HOW QUEER MASCULINITY AND SEXUALITY WERE EXPRESSED AND CONCEALED THROUGHOUT THE MID TO LATE 20TH CENTURY. FOCUSING ON THE UK LEATHER SCENE THAT EMERGED FROM AMERICA AND BECAME POPULAR IN LONDON DURING THE MID-1970S. INVESTIGATING THE RISE AND FALL OF S&M, HOW IT EVOLVED, AND ITS “RENAISSANCE” AFTER THE AIDS EPIDEMIC IN THE 1980S. FURTHER RESEARCHING THE FETISHISATION YET CONCEALMENT OF S&M WITHIN THE CIS HETEROSEXUAL MALE COMMUNITY, INVESTIGATING THE “DOUBLE LIFE” PARTICULARLY INDULGED IN BY MALES. THIS RESEARCH IS USED AND APPLIED IN A MODERN CONTEXT TO SEE HOW A CONTEMPORARY CONSUMER ADAPTS THIS STYLE. THESE RESEARCH POINTS INFORM DESIGNS CREATING A COLLECTION FOR AW22. THE CONSUMER BEING A NON-BINARY/QUEER MALE. DUE TO THE HISTORICAL CONTEXT OF THE COLLECTION, IT WILL INTEREST A WIDER AGE RANGE OF 20–50.

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